Every industry needs a home – especially the industry serving the home. The Westphalian furniture ordering show MOW is the Number 1 event for the European furniture industry. And has been for 20 years!

More than any other exclusively trade fair, MOW provides furniture retailers with a comprehensive annual overview of all the ranges for the middle of the market – including innovation, presentation and marketing. It is scheduled – every autumn – at exactly the time at which the ranges for the German furniture trade are put together.

According to both associations and major customers, it is at M.O.W. that the ranges are decided. You too can profit from this concentrated attendance of all the most important decision-makers at MOW!

All marketing channels, from self-service to conventional sale, make use of MOW. The exhibitors are grouped according to range, price class, marketing form and style and spread over 7 centres – 5 company exhibition centres and 2 centres of competence (Barntrup with over 50,000 square metres and Bad Salzuflen with over 70,000 square metres exhibition area, total over 200,000 square metres).